[RHM BALANÇAS]
A Striking Expansion: From Reseller to Manufacturer
An expanding brand, transitioning from distributor to manufacturer while marking the dawn of its family succession. This was the challenge for RHM Balanças: to honor a legacy built over 20 years and inspire even deeper trust with their own production line.
Authorized and certified by INMETRO, and recognized as the largest weighbridge technical support center in Rio Grande do Sul, RHM delivers precision solutions tailored to diverse industrial needs.
Anchored by a visual system inspired by the mechanics of load cells, the design translates the concept of pressure points into dynamic visual codes.By reimagining elements from their long-established legacy into the new identity, RHM boldly positions itself as a company that truly understands "the weight of credibility."
[Brand Identity + Motion]
Made while working for GH Brandtech - Strategy Director: Tiago Denardin, Project Management: Marciane Friske, Content: Laura Zorzo and Marcelo Lucas, Head of Design: Joel Almeida, Graphic Design/Motion Design: Felipe Saraiva
Start your company's next chapterwith a powerful brand!
[RHM BALANÇAS]
A Striking Expansion: From Reseller to Manufacturer
An expanding brand, transitioning from distributor to manufacturer while marking the dawn of its family succession. This was the challenge for RHM Balanças: to honor a legacy built over 20 years and inspire even deeper trust with their own production line.
Authorized and certified by INMETRO, and recognized as the largest weighbridge technical support center in Rio Grande do Sul, RHM delivers precision solutions tailored to diverse industrial needs.
Anchored by a visual system inspired by the mechanics of load cells, the design translates the concept of pressure points into dynamic visual codes.By reimagining elements from their long-established legacy into the new identity, RHM boldly positions itself as a company that truly understands "the weight of credibility."
[Brand Identity + Motion]
Made while working for GH Brandtech - Strategy Director: Tiago Denardin, Project Management: Marciane Friske, Content: Laura Zorzo and Marcelo Lucas, Head of Design: Joel Almeida, Graphic Design/Motion Design: Felipe Saraiva
Start your company's next chapter with a powerful brand!
[RHM BALANÇAS]
A Striking Expansion: From Reseller to Manufacturer
An expanding brand, transitioning from distributor to manufacturer while marking the dawn of its family succession. This was the challenge for RHM Balanças: to honor a legacy built over 20 years and inspire even deeper trust with their own production line.
Authorized and certified by INMETRO, and recognized as the largest weighbridge technical support center in Rio Grande do Sul, RHM delivers precision solutions tailored to diverse industrial needs.
Anchored by a visual system inspired by the mechanics of load cells, the design translates the concept of pressure points into dynamic visual codes.By reimagining elements from their long-established legacy into the new identity, RHM boldly positions itself as a company that truly understands "the weight of credibility."
[Brand Identity + Motion]
Made while working for GH Brandtech - Strategy Director: Tiago Denardin, Project Management: Marciane Friske, Content: Laura Zorzo and Marcelo Lucas, Head of Design: Joel Almeida, Graphic Design/Motion Design: Felipe Saraiva
Start your company's next chapter with a powerful brand!
